FremantleMedia North America has named Christine Shaw as its new senior vice president of communications and marketing, effective immediately.
Shaw will report to chief operating officer Lee Rierson and will lead all efforts surrounding FremantleMedia North America’s library of TV properties, including “American Idol,” “The X Factor,” “America’s Got Talent,” “The Price is Right,” “Let’s Make a Deal” and “Family Feud.”
Shaw comes to FremantleMedia from BBC Worldwide, where she served as the vice president of Communications. She worked previously at Murphy O’Brien Public Relations. Earlier in her career, she worked for Rogers & Cowan, where she worked on the Emmy campaign that garnered FX the first ever cable-TV best actor Emmy for “The Shield.”
“We’re thrilled to have Christine join us and put her years of great industry experience to use leading our corporate communications and marketing efforts,” said Rierson in a statement. “Her expertise will help us to build and enhance FremantleMedia’s consumer and industry outreach strategies, with a focus on our dynamic and entertaining television content and our new initiatives in digital media and related businesses.”
“I am excited to be joining Lee, as well as CEO Thom Beers, and the tremendous team at FMNA,” said Shaw. “I am energized by the vast portfolio of innovative content the team has in place. I look forward to coming on board at a time of focused expansion and working to build upon the FMNA brand name and its various properties.”