Nickelodeon, USA Network Are 2013's Most-Watched Basic Cable Channels

Nickelodeon, USA Network Are 2013's Most-Watched Basic Cable Channels

Nickelodeon, USA

TheWrap looks at the Top 20 basic cable channel rankings for both primetime and total day from the past year

Nickelodeon and USA Network are the most-watched ad-supported basic cable channels of 2013.

According to Nielsen, USA Network is the most-watched among basic cable channels in primetime (Monday through Sunday, 8 p.m.-11 p.m.) for the past year, averaging 2.4 million total viewers. “WWE Monday Night Raw” is its most popular series.

ESPN, History, TBS and TNT round out the Top 5.

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USA almost topped the list for total day programming (Monday through Sunday, 6 a.m. to 6 a.m.) as well, but Nickelodeon snagged the No. 1 spot. The youth-skewing network earned 1.7 million average viewers. “Spongebob Squarepants” is one of its most-watched shows.

Following Nick and USA in No. 2 were some interesting results: Adult Swim, Fox News Channel and TNT round out the Top 5. Notably, Nickelodeon offshoot, Nick at Nite, snagged sixth place.

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How did your favorite network fare in 2013? See both lists below.

Note: These numbers are for ad-supported basic cable channels

Primetime
1. USA, 2.4 million average viewers
2. ESPN, 2.2
3. History, 1.9
4. TBS, 1.9
5. TNT, 1.9
6. Fox News Channel, 1.8
7. A&E, 1.6
8. FX, 1.3
9. AMC, 1.2
10. HGTV, 1.2
11. Discovery, 1.2
12. Adult Swim, 1.2
13. ABC Family, 1.1
14. Lifetime, 1.1
15. Nick at Nite, 1.1
16. Syfy, 1.0
17. Food Network, 1.0
18. TLC, .96
19. TruTV, .86
20. Bravo,.84

Total Day
1. Nickelodeon, 1.7 average viewers
2. USA Network, 1.3
3. Adult Swim, 1.3
4. Fox News Channel, 1.1
5. TNT, 1.1
6. Nick at Nite, 1.0
7. Cartoon Network, 1.0
8. ESPN, .97
9. History, .94
10. A&E, .83
11. TBS, .77
12. HGTV, .73
13. FX, .69
14. AMC, .63
15. ID, .59
16. Discovery, .59
17. Food Network, .58
18. ABC Family, .58
19. TVLand, .54
20. Lifetime, .53

  • six

    Actually, per the headline, Disney Channel should be the #2 cable TV network of 2013 in Prime in Total Viewers. If the writer wanted to include only ‘ad supported’ cable networks, he should be upfront about it instead of burying qualifiers. In fact, Disney Channel has been a Top 2 cable network in Prime in Total Viewers for the past 8 years. Perhaps, he's appeasing USA by the exclusion, except that the company doesn't really benefit from the exclusion. Even Turner and Viacom, two global conglomerates with kid properties, include Disney Channel in the prime rankers they share with the press. Oh, and USA averaged 2.7 million Total Viewers, not 2.4 million.

  • Jim

    Lifetime is caca in ratings.