3-D: Risky Bet for Hollywood?

The initiative to boost 3-D could prove to be the movie industry’s latest misstep, says the New York Times.

Though many Hollywood powerhouses, including James Cameron, Jeffrey Katzenberg and John Lasseter, are backing the advent of 3-D filmmaking, the initiative could prove to be the movie industry’s latest misstep, says the New York Times.  While studios may have embraced the technology — the Walt Disney Company has 15 three-dimensional movies planned, while Twentieth Century Fox is putting approximately $200 million into Cameron’s 3-D sci-fi epic "Avatar" — movie theaters have yet to make the expensive upgrades to projection equipment at the multiplex. As a result, only 1,300 of North America’s 40,000 movie screens currently support digital 3-D, and studios require about 3,000 screens for most new releases.

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