The New York Times’ digital guru is leaving.
Martin Nisenholtz, a senior vice president who has helped guide the site’s digital strategy since 1995, will retire at the end of the year.
In a message to the Times’ staff, publisher Arthur Sulzberger Jr. and Janet L. Robinson wrote that when Nisenholtz arrived in 1995, the newspaper’s website had “zero Web page views. Indeed, we had zero Web users. Further, we had no Web revenue. Today, thanks in large measure to Martin’s vision and leadership, our digital numbers are dramatically different.”
The web has become an increasingly important part of the Times’ strategy and Sulzberger conceded in November of last year that the print edition would not last forever.
Just this March, the Times unveiled a paywall for its website. Early subscriber figures and ad sales indicate it has been a success, though the influx of digital subscribers has slowed.
