Shine America launched a new division called Ardaban on Monday with a focus on entertainment programming.
The company will create and develop show formats for both the U.S. and the global marketplace, Shine said. "Formats" is an industry term for a show like "America's Got Talent," that can be easily replicated and exported to other countries.
Chachi Senior will serve as Ardaban's chief executive officer.
Senior was formerly co-president of Notional, where he oversaw such shows as "Chopped," "Momentum," "Winsanity!" and the forthcoming "No Kitchen Required."
Shine America will produce and distribute Ardaban's products.
Shine has been shaking up its U.S.-based operations. In recent weeks, the company re-christened its Reveille brand Shine America.
Senior will divide his time between Ardaban’s office in New York and Shine America’s
headquarters in California.
“The creation of Ardaban and appointment of Chachi as CEO signifies Shine’s continued commitment to partnering with the world’s best talent and creating new formats that really connect with audiences," Carl Fennessy, Shine America CEO, said in a statement.
