Dailies | Kiefer Sutherland Shills for Axe Body Spray: Does Something Stink Here? (Video)

Former "24" star Kiefer Sutherland pitches a scent while selling a product

What would Jack Bauer say about this?

Former "24" star Kiefer Sutherland stars in a new ad for Axe body spray that breaks from the company's normal marketing technique.

Also read: Kiefer Sutherland Furious as Fox Pulls Plug on "24" Movie

In the ad, Sutherland reflects on a woman from his past that he was too intimidated to approach.

As the tinkly-toned piano plays through to the ad's end, Sutherland is seen staring at his own reflection in the bathroom mirror, a mournful expression on his face.

"If I could do it again, I'd do it differently," Sutherland's narrative reveals.

It's definitely a departure from Axe's typical ads, which seem catered to aspiring competitors in the D-Bag Olympics. But still … does it pass the smell test?

Check out the spot below — and make sure to share your thoughts in the comments section.