James Bond ditches the martini to get cozy wth his new corporate buddies in ad for "Skyfall"
Here's a video that will likely leave many diehard James Bond fans shaken and stirred.
In a new commercial for the upcoming James Bond film "Skyfall" — and Heineken – Daniel Craig dons the tuxedo to plug the Dutch beer company.
Even though, as everyone knows, 007 is a martini man, when he isn't busy saving civilization from power-mad bad guys or bedding down his latest conquest.
Craig defended "Skyfall"'s sponsorship deal with Heineken back in May, telling Moviefone that the agreement was a financial necessity.
"We have relationships with a number of companies so that we can make this movie. The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is," Craig said. "This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can."
Quite the sobering thought.
"Skyfall" hits theaters Nov. 9. In the meantime, watch espionage and modern commerce collide in the video.