Fandango Sets Single-Day Ticket Sales Record on Christmas

Online ticket retailer Fandango on Tuesday says it topped the mark set earlier this year on the day "The Avengers" opened

Christmas Day was Fandango's best-ever single day for ticket sales, the online broker said Wednesday.

The previous high for Fandango during its 12-year history came earlier this year on May 4, the opening day of “The Avengers."

Also read: 'Les Miz' ($18M), 'Django' ($15M) Give Box Office a Christmas Goose

“Our record-breaking sales point to a tremendous variety of holiday film choices that are connecting with audiences,” Paul Yanover, president of Fandango, said. “Our top-selling day is also a testament to an ever-growing base of consumers who recognize Fandango — and its multiple conveniences — as the best way to go the movies.”

Fandango did not say how many tickets it sold Tuesday or how many tickets it sold the day "The Avengers" opened.

Fandango’s top-sellers on Tuesday were, in order, “Les Miserables,” “Django Unchained,” “The Hobbit: An Unexpected Journey,” “Parental Guidance,” “This is 40,”  “Jack Reacher” and “Lincoln.”

Separately, Fandango released the results of a survey of more than 1,000 online buyers of tickets to see "Les Miserables."  Thirty-five percent cited the power of the story as the single most important factor motivating them to buy a ticket; 21 percent picked the cast; while only 16 percent said they were fans of movie musicals and just 2 percent said awards buzz was a factor.