Network takes first place in key demo
ABC may have ended the 2013-2014 season in fourth place, but they can claim a victory in the May sweeps.
The network won May sweeps in the 18-49 demographic most important to advertisers — the first time that ABC has taken a win in May sweeps in 14 years, the network said Thursday.
Overall for May sweeps, measured from April 24 to May 21, ABC averaged a 1.7 rating/5 share — beating out both CBS and NBC, who both averaged a 1.5/5, by 13 percent.
Fox averaged a 1.3/4 for the May sweeps.
In terms of individual shows, ABC placed third in the Top 10 among the 18-49 crowd, with “Modern Family” taking second place, “Grey’s Anatomy” coming in sixth and “Dancing With the Stars” occupying the #10 spot.
In total viewers, ABC took second place with an average 6.9 million, with CBS scoring a commanding victory, averaging 8.2 million total viewers for May sweeps. NBC drew third with an average 5.7 million, while Fox had 4.5 million.