The Parents Television Council is objecting to the ABC pilot "Good Christian Bitches" before it even becomes a series.
If you guessed, "because of the title," give yourself a round of applause.
The media watchdog group, which recently grabbed headlines with its protest of MTV's "Skins," is calling for PTC members and the general public alike to sign a protest petition against the potential series because of its name.
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"ABCs decision is not only an affront to women, it blatantly attacks the world's largest faith. The B-word is toxic and is used to degrade, abuse, harass, bully and humiliate women. And the Christian element only adds insult to injury. Regardless of whether the title ultimately makes it to broadcast, ABC has publicly proclaimed its values and it has tarnished the Disney brand," PTC president Tim Winter said in a statement. (Disney owns the network.)
Winter said there might be a double-standard at play.
"Would ABC even consider another faith to denigrate?" Winter said. "Would they even consider a program title or a plot line based on 'bitches' who were Muslim, Hindu, Jewish or Buddhist? I suspect not, and I certainly hope not."
The pilot presentation for the soap opera-ish project hasn't even been fully cast yet and ABC says the title is likely to change. It's based on Kim Gatlin's novel of the same name, about a divorced mother of two who turns to her faith for strength after discovering that her friends are trying to destroy her reputation with gossip.
TheWrap asked the PTC about the title last month, but the group had no comment at the time, saying it "doesn't seem like it's a done deal that it would have that name if/when it makes it to air," a spokeswoman said.