Most recent episode of the MSNBC late-night talker hits low among the 25-54 crowd
Alec Baldwin's MSNBC show “Up Late With Alec Baldwin hit a mileston that the famously ill-tempered “30 Rock” actor likely wasn't celebrating on Friday.
The Nov. 8 episode hit a series low in the 25-54 demographic, eking out 101,000 viewers in the demo — a 41 percent decline since the show premiered five weeks ago.
In total viewers, “Up Late” hardly fared better, scoring 395,000 viewers, a 40 percent decline since series launch.
The Oct. 11 premiere of “Up Late” actually improved on MSNBC's average for the Fridays at 10 p.m. timeslot, enjoying an 18 percent boost over the previous four weeks with 172,000 viewers in the demo and jumping 71 percent in total viewers with 654,000.
However, the show has yet to match those numbers since, and has experienced its ups and downs in the ensuing weeks. The episode prior to Friday's drew 130,000 in the demo.
The good news for “Up Late”? It actually improved in total viewers compared to the week before, which hit a total viewership low of 354,000.
Baldwin's guests on Friday's show included Workers Defense Project staffer Cristina Tzintzun and Mary Brosnahan from Coalition for the Homeless — activists whose work Baldwin admires, but who lack a national following.
Meanwhile, CNN's “Unguarded” drew 41,000 viewers in the demo in the 10:30 p.m. timeslot and 133,000 total viewers — down 55 percent and 54 percent, respectively, from the series’ Oct. 25 launch.
“Hannity,” airing at 10 p.m. Friday night, posted 1.7 million total viewers with 337,000 of them in the demo.