Founders Kara Swisher and Walt Mossberg move their staff and rolodexes to a site backed by NBCU
Re/code, the new website from former AllThingsD editors Kara Swisher and Walt Mossberg launched shortly after midnight Thursday as part of a new media venture with NBCUniversal News Group and Terry Semel’s Windsor Media.
Swisher and Mossberg announced the formation of the new company, Revere Media, along with the site’s launch.
“We are thrilled to announce that we are forming our own new and independent media company, Revere Digital, with a pair of respected investors and partners — the NBCUniversal News Group and Terry Semel’s Windsor Media,” they wrote.
“Revere will be operating news sites and apps, as well as a series of conferences.”
AllThingsD had become known in the tech news world for its conferences, which featured everyone from Facebook creator Mark Zuckerberg to Microsoft’s Bill Gates and the late Apple CEO, Steve Jobs.
Swisher and Mossberg said in the announcement that the first of the new executive tech meetings, called the Code Conference, will take place from May 27-29 in the Los Angeles area. Guests already on board include Google cofounder Sergei Brin, cofounder and CEO of taxi alternative Uber Travis Kalanick and chairman and CEO of Comcast (and NBCU parent) Brian Roberts, among others.
The small Re/code staff is comprised mostly of former AllThingsD writers, who moved with Swisher and Mossberg after News Corp. folded the tech website into Wall Street Journal’s new WSJ.D on New Year’s Day.
Deputy reviews editor and senior reviewer Katie Boehret has worked with Mossberg since he was a columnist at the Wall Street Journal in 2002. Senior editor Arik Hesseldahl follows the team with previous experience at Forbes and Bloomberg Businessweek.
Re/code looks to cover culture and media as well as the bread-and-butter gadget reviews and high-profile interviews that made AllThingsD the website of record for tech industry news.