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AMC Sneaks ‘Halt and Catch Fire’ as First-Ever Tumblr TV Series Premiere

AMC Sneaks 'Halt and Catch Fire' as First-Ever Tumblr TV Series Premiere

Image courtesy AMC

Drama about the early days of computer innovation available on demand for two weeks before network premiere

AMC is making the first episode of “Halt and Catch Fire” available via Tumblr for two weeks before the series premiere on the network, marking the first time Tumblr has ever premiered a TV series and the first time AMC has debuted a show on social media.

The series, about the 1980s race to build the first personal computer, will be available starting Monday for two weeks on Tumblr as well as VOD and TV Everywhere, before its premiere on AMC June 1.

Also see: ‘Halt and Catch Fire': They'll Either Revolutionize the Home PC or Self-Destruct (Exclusive Photos & Video)

“‘Halt and Catch Fire’ is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone,” AMC President Charlie Collier said in a statement.

“It's a perfect show for summer and – given the subject matter – a good fit for Tumblr's first TV series premiere and AMC's first social media screening,” he added.

Also read: AMC's Computer Drama ‘Halt and Catch Fire’ to Premiere in June

AMC is also launching a branded Tumblr page for the network along with the sneak preview.

“Halt and Catch Fire” was created by Christopher Cantwell and Christopher C. Rogers and executive produced by showrunner Jonathan Lisco (“Southland”), Gran Via Productions’ Mark Johnson (“Breaking Bad,” “Rectify,” “Diner,” “Rain Man”) and Melissa Bernstein (“Breaking Bad,” “Rectify”).