‘Anchorman 2' Fans Can Set Early Date With Ron Burgundy – for a Price

'Anchorman 2' Fans Can Set Early Date With Ron Burgundy – for a Price

Paramount expands its premium “super ticket” option which will enable moviegoers to see the comedy sequel two days early

It's established that Ron Burgundy can sell Dodge Durangos. But can San Diego’s top-rated newsman convince moviegoers to shell out for a premium-priced early viewing of “Anchorman 2: The Legend Continues”?

Paramount thinks so, which is why they’re teamed with AMC Theaters and Fandango to offer “super tickets” enabling moviegoers to see “Anchorman 2,” featuring Will Ferrell as Burgundy, two days prior to its nationwide debut on Dec. 20.

It’s an expansion of the program the studio launched this summer with Brad Pitt’s “World War Z.” Paramount hasn’t disclosed the cost of “Anchorman 2” premium tickets, but moviegoers who ponied up $50 for super tickets to the zombie thriller saw it two days early, received an HD digital copy of the movie, a small popcorn, RealD 3D glasses and a poster.

Also read: Why ‘Ender's Game’ Was Such a Tricky Movie to Market

The studio wouldn’t say Monday how much money it took in from the “World War Z” super ticket promotion, which was available in five cities, but it was clearly enough to try it again, and this time it will be available nationwide.

Also read: How Will Ferrell's Ron Burgundy Became Dodge's Best Car Salesman Ever

Paramount said details of the offer will be revealed to fans who registers at www.AnchormanMovie.com/superticket ahead of the official on-sale date of Tuesday, Nov. 26.

Christina Applegate, Steve Carell, Paul Rudd and David Koechner join Ferrell in “Anchorman 2.” It’s written by Ferrell and director Adam McKay, and produced by Judd Apatow, Ferrell and McKay.

  • slappymagoo

    It's not a premium price. It's a package price. World War Z, for example, in a major city multiplex would have been around 17 bucks for a non-matinee, non-ioscounted ticket, about 17 bucks for a subsequent digital download upon new release, at least 10 bucks for a small popcorn/soda combo…that's 44 dollars right there before including the souvenir glasses and the poster.

    Whether you consider that a package you'd want is certainly debatable, but it's clearly not the same thing as “50 bucks for a movie ticket” either.

    Paramount wants to call it a “premium ticket” so it seems more prestigious, but it also leaves itself open to that kind of criticism the way it wouldn't if it had a more benign name that reflected that it's a package. Hell, call it a premium-package offer. I don't care. Leave me alone! Get off my lawn!

  • john

    …'a small popcorn”…really? a SMALL popcorn….given its costs maybe ten cents to upgrade to giant bucket'o'cholesterol, how cheap does that sound?