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AOL Leaps Into Original News Content With PoliticsDaily.com
AOL will launch PoliticsDaily.com in April with veteran political journalists Melinda Henneberger and Carl Cannon, moving the portal toward becoming a producer of traditional news.
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The gist: It’s becoming uncool to lament the death of newspapers. There's more news out there than ever.)
But AOL, at least, is calculating that among all this abundance, the opportunity is there to create a New York Times-like empire on the Internet -- one that is native to the web and knows how to use its strengths and quirks.
"It's a gamble we're taking in a way, to focus on quality," Henneberger said. "But if we fail, I'm never going to say, 'oh damn, I'm sorry I tried quality, how embarrassing.'"
Many believe there will always be a need for large media brands and the authority they convey.
“We believe our brands will become the blue chip editorial brands rising out of the ashes” of newspapers and magazines, AOL’s Moe said. "We are aggressively pursuing the creation of the new mainstream media."
Comments
termiante61 Says
Yes, David Higgins is just as malodorous as he seems.games
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menexis Says
I wonder if the relations with Politicsdaily will remain the same as AOL is now split from Time Warner
Anonymous Says
AOL finally is doing news. It had resisted it for so long with its reliance on repurposing stories from wire services. Now will it hire a diverse staff or just friends of their friends.
democratsarefascists Says
So Ted Turner didn't have enough news outlets controlled by Obama?
He had to add a new one?
By the way, folks, by "original journalism" they mean "making-it-up" journalism. You know, fiction. Propaganda. The fascist ObamaGarbage you can read on Huffington Post and dozens of other party propaganda outlets.
So why read it when you can get the talking points directly from Fuehrer Obama?
Ronald Says
Yes, David Higgins is just as malodorous as he seems.
David Higgins Says
Brock, you may have been the chief Washington correspondent but you still can't spell... "It's" is a contraction of "It is"... There is no apostophe of possession in "Its reporters".
Brock Meeks Says
I was the Chief Washington Correspondent for MSNBC.com for the first 10 years of the organization's existence. I guarantee you MSNBC.com cranks out original journalism on a daily basis. It's reporters break stories, scooping their media partners on a regular basis.
But it's a huge team of reporters, a dozen or so, backed by an army of editors and multimedia producers that keep the site pumping with content from all its other partners.
MSNBC.com has won many journalism awards (I won two of them myself while on staff). I'd put the reporting skills of MSNBC.com up against any newsroom in the country.
And the MSNBC.com have to work doubly hard; imagine having to compete on a story with reporters in your own house; many times MSNBC.com reporters are covering stories that reporters from the NY Times or Washington Post are covering (though they try and steer clear of most pack reporting.)
And, oh yeah, when I left, well... they went out and hired a Pulitzer Prize winner to take my place.
I rest my case.
Abe Says
First of all, you don't know the first thing. MSNBC is a TV channel, while msnbc.com is a Web site. Different companies.
Second, while it does carry video from NBC and MSNBC (its corporate cousins), as well as partners such as NYTimes and WashPost and Newsweek, msnbc.com also has what cnn.com and AOL have never had: two newsrooms with journalists doing original reporting. It has reporters on health, business, sports, a team doing investigative projects, technology, consumer issues, breaking news, etc.
Anonymous Says
MSNBC is a news/web portal; not original news provider. Look at their sources.
Abe Says
Hasn't msnbc.com been doing original journalism for years? (Which is why it's number 1 in news.) You make it sound as if three reporters at AOL is something new.
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