Singer has already served 100 hours of community service.
Twitter Breaks Down the Wall Between Star and Fans
Publicists are striving to make clients understand the power of tweeting.
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The stars of the CW's new "The Beautiful Life: TBL" are baring all in the network's latest attempt to stir up buzz.
Some look like ads for Spears’ website: “Photos of Britney and her dancers at Tribe Hyperclub in Montreal. See them all at http://britneyspears.com.”
It’s not a huge leap to question whether the “Brit” posts (such gems as “Just want to thank all of my beautiful fans for making me number 3 on Twitter! Love you guys! -- Brit”) are actually thought up and typed in by Britney herself.
But some celebrities appear to have genuinely taken to the medium, finding a voice that seems authentic to them -- whether or not they have a publicist’s help. “Star Trek: The Next Generation” web icon Wil Wheaton, for example, who excels at self-revealing posts like this one: “Uh, I don't have and didn't make millions from movies and TV. I was on TV before they were giving out that kind of money to guys like me.”
But he’s also willing to put a little friction in the mix, too, when a fan goes too far: “@SandiegoBill I tell you what: how about I just save us both the headache and block you, instead? Pro Tip: Don't be a dick, dude.”
“You have to have a personality on Twitter, and it has to reflect your brand,” said veteran publicist Howard Bragman, author of “Where’s My Fifteen Minutes?” Bragman said he tells clients to “have a reason” for each tweet.
“You have this direct contact with an audience,” Bragman said. “But there can be a loss of control with regard to the message.”
What drives the publicists nuts is the potential for celebrities to fritter away their fans’ attention with information overload. It’s a real question in the age of Twitter: Are celebrities inviting us in to their lives, simply in order to bore us to death? “It’s the What I Had for Breakfast Syndrome,” as one put it.
“In one way it feels small and personal, but celebrities have to realize that there is always going to be a huge public eye on what they’re tweeting.”
But for now, the potential for Twitter to not just make fans happy but to actually help rebuild careers and images has publicists jumping on board.
Twitter success stories include “CBS Evening News” anchor Katie Couric, whose career resurgence has coincided with her Twittering.
“Twitter has been part of a multi-platform digital expansion for Katie and the ‘Evening News,” said Matt Hiltzik, Couric’s rep and the president of Hiltzik Strategies. “It’s been one component of a concentrated effort to reach viewers beyond the traditional formats, and it’s actually been quite well received,” Hiltzik said.
Then there’s MC Hammer, whose career has been in recession but who’s been building up a following over the last year for his Twitter feed -- a lively mix of inspirational thoughts, updates on his activities and appeals to help his various causes.
When he recently tweeted to Ellen DeGeneres that he wanted to come on her show, she invited him.
Comments
Qwertyq Says
Celebs, agents, managers, publicists, etc.... I'm pioneering a new celebrity branding service that gives public figures a 2nd life online that's necessary to stay relevant in today's world of virtual transparency.free games
Izabella Says
Hello, johnny-come-lately Hollywood! Why are Hollywood publicists always the LAST to get it? That's exactly why showbiz runs the risk of become of a dinosaur in the wider world of media/entertainment. Now, they're just figuring out that social Media engagement via Twitter and other networks is the ONLY way you can stay connected outside of the golden gates of the biz? It's about time they got with the program.
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Twitter Fan Says
I still love Ellen - http://quotes.nobosh.com/oprah-winfrey-quotes/quotations/
Twitter Says
Twitter is breaking down the walls, but how long until the walls are built back up? Paparazzi will harass stars online soon enough and won't the Twitter craziness fade in time? It makes for great news, and I have to say I read Twitter news by the hour - http://nobosh.com/twitter/news-stories/ :)
http://nobosh.com/twitter/news-stories/
Jan Simmonds Says
Hollywood Stars being drawn to Twitter, Facebook et al - in my honest opinion! http://tinyurl.com/c6z6au
Anonymous Says
BALLS
that is all
Jan Simmonds Says
I wish I could remember which movie it was where the insects all buzz towards the UV light saying 'it's so beautiful'....
That's my own personal take on these once hugely bankable Hollywood brands whose rather asinine online antics are with every tweet or poorly presented profile, becoming just another girl or guy next door.
I predict a story arising in the not too distant future where a studio dumps on an 'A' list act, citing the fact that their unadulterated social networking antics have blown their credibility and they no longer carry sufficient gravitas for a multi-million dollar movie.....failing that who will be surprised really when a movie bombs, because the leading lady who is going to save the world from nuclear disaster is everyone's best mate on Twitter and just doesn't cut it as a red carpet icon anymore..
Beware also the Good Will Hunting backlash when those new friends turn on you and say 'with all those gifts' it's an insult to us to be hanging in the neighbourhood. You're either guilty of trying to manipulate/ sell to us or at best destroying all those memories of great sporting moments or iconic movie/ music moments we hold in such high esteem, by taking that privilege for granted by trying to look ordinary. Success reinforces hope and none more so than a leading movie star etc. Do we really want to see you and your movie star husband rubbing our noses in your apparent contempt for the pedestal we gladly, as paying audiences, willingly invested in providing?
Maybe I am Legend....and alone on this.....maybe not... but this could be a virus which was meant as a cure for communication....and unchecked could wipe out all the things we value most.
If you would like to know more about how to manage yours' or your Client's online activities more elegantly, or to pre-register for a meaningful connection to your favourite celebrity, sports personality etc. visit www.famebook.com...launching later this year!
Brad Williamson - The Virtual Biographer™ Says
What's even crazier about this new craze is that everyone in Hollywood seems to think that Twitter is the supreme medium in which to interact with their fans. Not only does Twitter not allow two-way engagement because it's really a one-way communication platform - really, how many times do celebs tweet back to fans? - but it's also a LAZY way to build a virtual identity.
Celebs, agents, managers, publicists, etc.... I'm pioneering a new celebrity branding service that gives public figures a 2nd life online that's necessary to stay relevant in today's world of virtual transparency. I'm sorry to throw a sales pitch in my comment, but reading articles like this one really makes my heart flutter in anticipation to implement my unparalleled approach to transforming a celebrity's physical life into a virtual reality.
If any of you are interested in talking shop, feel free to strike up a conversation with me at brad at the virtual biographer dot com. Sales pitches aside, I'd just like to geek out with some of ya ;-)
Aina Abiodun aka @muffet Says
Hello, johnny-come-lately Hollywood! Why are Hollywood publicists always the LAST to get it? That's exactly why showbiz runs the risk of become of a dinosaur in the wider world of media/entertainment. Now, they're just figuring out that social Media engagement via Twitter and other networks is the ONLY way you can stay connected outside of the golden gates of the biz? It's about time they got with the program.
Andrew Salomon Says
http://backstage.blogs.com/espresso/2009/03/twitterverse.html
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