Singer has already served 100 hours of community service.
Twitter Breaks Down the Wall Between Star and Fans
Publicists are striving to make clients understand the power of tweeting.
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The stars of the CW's new "The Beautiful Life: TBL" are baring all in the network's latest attempt to stir up buzz.
He appeared yesterday, and the two sang the praises of Twitter.
“I like it cause it takes away the velvet ropes,” Hammer said.
It was an event made possible only by Twitter. “Can you imagine if MC Hammer just e-mailed Ellen and asked if he could come on the show?” as one publicist put it. “Never would have happened.”
For now, with celebrities and Twitter, it’s the honeymoon phase.
“It’s a symbiotic relationship,” said Adam Isserlis, who handles digital media at Rubenstein Communications. “Twitter is the rising tide that lifts everyone’s boat, and in turn, all these celebrities are helping Twitter.”
Even potentially negative events like the hijacking of a celebrity’s identity have turned out all right in the end.
When Shaquille O’Neal had a hoaxster Twittering under his name, his publicity team at the Phoenix Suns convinced him to start tweeting himself -- and “The Real Shaq” became one of the most-followed Twitter feeds, with Shaq responding to a staggering number of his fans’ queries every day.
And, as TheWrap reported yesterday, the feed apparently belonging to Christopher Walken is among the most popular on Twitter but is not written by the actor himself -- though, if anything, it’s so well done that it’s rallying the actor’s fan base.
And when Mischa Barton decided to take back her Twitter identity from a fan who had been fake-tweeting as her, she was downright polite about it:
“@mischabarton I appreciate your keeping people updated with whats going on on ‘my’ life, but I think I’d like to do my own twittering now.”
She'll be tweeting as TheRealMischa from now on.
Still, it seems inevitable that something will go wrong at some point. It seems natural to expect any day now the first genuine Twitter PR disaster.
The possibilities are many. It’s not just that a star could turn off fans with a few impolitic words. It could get much darker. As one publicist mused, it’s only a matter of time before some fan commits some deeply troubling act and claims he was led to it by a celebrity’s tweet.
Comments
Qwertyq Says
Celebs, agents, managers, publicists, etc.... I'm pioneering a new celebrity branding service that gives public figures a 2nd life online that's necessary to stay relevant in today's world of virtual transparency.free games
Izabella Says
Hello, johnny-come-lately Hollywood! Why are Hollywood publicists always the LAST to get it? That's exactly why showbiz runs the risk of become of a dinosaur in the wider world of media/entertainment. Now, they're just figuring out that social Media engagement via Twitter and other networks is the ONLY way you can stay connected outside of the golden gates of the biz? It's about time they got with the program.
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Twitter Fan Says
I still love Ellen - http://quotes.nobosh.com/oprah-winfrey-quotes/quotations/
Twitter Says
Twitter is breaking down the walls, but how long until the walls are built back up? Paparazzi will harass stars online soon enough and won't the Twitter craziness fade in time? It makes for great news, and I have to say I read Twitter news by the hour - http://nobosh.com/twitter/news-stories/ :)
http://nobosh.com/twitter/news-stories/
Jan Simmonds Says
Hollywood Stars being drawn to Twitter, Facebook et al - in my honest opinion! http://tinyurl.com/c6z6au
Anonymous Says
BALLS
that is all
Jan Simmonds Says
I wish I could remember which movie it was where the insects all buzz towards the UV light saying 'it's so beautiful'....
That's my own personal take on these once hugely bankable Hollywood brands whose rather asinine online antics are with every tweet or poorly presented profile, becoming just another girl or guy next door.
I predict a story arising in the not too distant future where a studio dumps on an 'A' list act, citing the fact that their unadulterated social networking antics have blown their credibility and they no longer carry sufficient gravitas for a multi-million dollar movie.....failing that who will be surprised really when a movie bombs, because the leading lady who is going to save the world from nuclear disaster is everyone's best mate on Twitter and just doesn't cut it as a red carpet icon anymore..
Beware also the Good Will Hunting backlash when those new friends turn on you and say 'with all those gifts' it's an insult to us to be hanging in the neighbourhood. You're either guilty of trying to manipulate/ sell to us or at best destroying all those memories of great sporting moments or iconic movie/ music moments we hold in such high esteem, by taking that privilege for granted by trying to look ordinary. Success reinforces hope and none more so than a leading movie star etc. Do we really want to see you and your movie star husband rubbing our noses in your apparent contempt for the pedestal we gladly, as paying audiences, willingly invested in providing?
Maybe I am Legend....and alone on this.....maybe not... but this could be a virus which was meant as a cure for communication....and unchecked could wipe out all the things we value most.
If you would like to know more about how to manage yours' or your Client's online activities more elegantly, or to pre-register for a meaningful connection to your favourite celebrity, sports personality etc. visit www.famebook.com...launching later this year!
Brad Williamson - The Virtual Biographer™ Says
What's even crazier about this new craze is that everyone in Hollywood seems to think that Twitter is the supreme medium in which to interact with their fans. Not only does Twitter not allow two-way engagement because it's really a one-way communication platform - really, how many times do celebs tweet back to fans? - but it's also a LAZY way to build a virtual identity.
Celebs, agents, managers, publicists, etc.... I'm pioneering a new celebrity branding service that gives public figures a 2nd life online that's necessary to stay relevant in today's world of virtual transparency. I'm sorry to throw a sales pitch in my comment, but reading articles like this one really makes my heart flutter in anticipation to implement my unparalleled approach to transforming a celebrity's physical life into a virtual reality.
If any of you are interested in talking shop, feel free to strike up a conversation with me at brad at the virtual biographer dot com. Sales pitches aside, I'd just like to geek out with some of ya ;-)
Aina Abiodun aka @muffet Says
Hello, johnny-come-lately Hollywood! Why are Hollywood publicists always the LAST to get it? That's exactly why showbiz runs the risk of become of a dinosaur in the wider world of media/entertainment. Now, they're just figuring out that social Media engagement via Twitter and other networks is the ONLY way you can stay connected outside of the golden gates of the biz? It's about time they got with the program.
Andrew Salomon Says
http://backstage.blogs.com/espresso/2009/03/twitterverse.html
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