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Google Exec Has Formula for Online Newspapers
Business model will involve ads, micropayments, subscriptions
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Newspapers will need a combination of advertising, micropayments and regular subscriptions to support its online content, Google CEO Eric Schmidt told newspaper executives Tuesday. He likened the new world of online publishing to the way in which the cable TV industry operates.
"I think you're going to end up with all three" ways of supporting content, he told the executives at the closing session of this year's Newspaper Association of America convention in San Diego that attracted about 200 attendees. But the main emphasis will have to be on advertising.
In his talk, Schmidt commended newspapers for being the first to take advantage of the Internet in the 1990s but says there wasn't a second act. News web sites are too slow to read, he said.
But despite some hope to the contrary, he said, people will still get most of their online news free. "It's very difficult to hold information back."
Comments
sibnar Says
I agree Twitter is too much noise. Sure its lot of people who use it but not me or anyone in my circle.
Jan Simmonds Says
In other words.... you need me to supply you with Google ads within your format in order to survive!
Reminds me of Vito Corleone assuring all the bosses he wouldn't be the one to break the peace before Michael then wipes them all out during the christening of his Godson.
As a 'customer', I still yearn for decent content and though I would like my 'news and sophisticated opinions' delivered to me in a much more portable way, I hope you don't take your pants down any further.
In my humble view you need to start selling your products as an elegant 'service' instead. Don't ruin the brand by allowing get rich ads on your business pages from any third party and by all means charge me a 'membership' for being allowed the benefit of commenting, downloading articles to readers, email etc. and then send me a nice monthly mag to cheer me up too. Maybe you could turn the tables and filter the noise from Twitter etc. too and just give me the best ones and comment with your experience over the top of the amateur sea of opinion. I'd pay more for all that than I currently do over the counter.
BUT asking me to 'subscribe' for just your news won't do it I'm afraid.... it needs to be a lot more sexy, and then you've got me!
Lastly, when you are in the depths of despair, just remember, if I own a wall and invite everyone and anyone to come and write graffiti on it, then what have I actually got? Initially I may have an interesting collage that everyone wants to look at, but at the end of the day, when people have moved on back to quality content, in reality I just have a messy wall. Who’d want to advertise next to that?
For more about this... http://tinyurl.com/dn7rmg
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