Talk show host is considering runs for Senate, White House.
Fox News Keeps Fending Off Rivals
A shot in the arm for CNN hasn't led to a ratings revolution.
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Since Arsenio Hall's groundbreaking show went off the air in the late 1990s, others have tried to diversify the late-night airwaves, with mixed results. Three new shows are tackling the issue again. Read more.
Among viewers 25-54, the losses steepen to 59 and 48 percent, respectively.
With Brown and Anderson both down from a year ago, CNN has yet to reap benefits from its efforts. Meanwhile, Fox News’ programs have surged in 2009, as even stalwarts such as Bill O’Reilly have seen a boost in ratings. As has the nightly re-airing of his show.
On July 1, "The O'Reilly Factor" scored 2.5 million viewers, while Campbell Brown just squeezed past 1 million. The audience size is indicative of the routine dominance Fox News Channel displays, despite early discussion that since Obama was a Democrat, the network may lose some of its audience. Instead, it's maintained it.
“The media that is going to get the most attention is not the apologist for the administration,” said Marc Germain, a Los Angeles-based radio talk show host. “Fox did a good job of creating an us versus them mentality."
Fox News is on pace for its best year ever and also boasts all ten of the highest rated programs in cable news. CNN, meanwhile, posted its best June in history, but lost to MSNBC in primetime for the first time ever in the second quarter.
Both Cooper and Brown represent an effort to bring in personalities to discuss the news, something Fox has tried since it started.
“[Fox] did a good job of creating personalities whereas CNN tried to be more generic in their delivery of news,” Germain said.
“It’s active and it’s engaging,” O’Brien said. “Its really well-done TV, which thinks about the audience and having a conversation with the audience.
MSNBC’s primetime fare, featuring hosts like Keith Olbermann and Rachel Maddow, has also declined sharply since the election, but the network has posted improved numbers over the same period in 2008.
For O’Brien, the success of more opinionated commentators has been disconcerting.
“The politics, the point of view is assumed to be a part of everything you hear now,” he said. “As a result, nothing is taken at face value.”
Still, while a CNN alum may dislike Fox’s methods, no one denies its success. “People remember personalities,” Germain said. “They don’t remember stories by correspondents in Africa. They are much more likely to respond to people they can relate to.”
Comments
armand conzienzia Says
The reason is obvious. CNN lost credibility.
http://www.youtube.com/watch?v=gPR5xJ5CYT8
Brad Reeves Says
If Lefty's actually had valid argumentative points they wouldn't have to stoop to such lows as ignorantly claiming "racist" to whomever dislikes Obama. This "nut job" is so clueless to what is actually going on in America that he still uses the lies that Obama himself sold to get him to office.
Obama is so far left he's approaching the edge of the world (if it were flat). He uses a teleprompter top appear "left of center". The idea that our country needs to go into debt to end this recession is the most ridiculous thing I've ever heard! What is accomplished by being indebted, or enslaved, to other countries in order to "fix" (in actuality unemployment is currently "worse than projected") the economy?
And National Health Care? It's not an American "right" to be able to have the "best available care." The Dems have this idea that certain privaleges should be rights in order to achieve there perfect nation. Well guess what? If we didn't have the Liberal enacted policies that "spread the wealth" maybe some of these so called poor class people would actually try to work for a living and get out of their slump themselves. The Poor stay poor because the government comforts them and classifies them as Poor promising to give them undiserving compensation for their unfortunate and incorrectable social class. In reality what makes them poor is their lack of work ethic.
Remind me again why I'm a racist?
CoCoPuff Says
The success of 'Faux' news can't be a surprise. With a center left African American (half anyway) President in the White House, every racist, right wing nut is watching that channel. They have no where else to turn to on television to get their propaganda.
Brad Says
I can't believe what these idoits are saying! Fox News does not dominate the ratings solely based on technoligically illiterate fools. Did you ever think that maybe the reason FNC has viewers is because the shows are actually interesting, entertaining, and engaging. I'm a twenties-ish male and I would MUCH rather watch FNC Primetime than that trash on ABC, NBC, or CBS.
And, yes, I DO get much of my news from the interenet. Face the facts: People are looking for the truth now that the democrats are showing their true tyrannical faces to the masses.
StewartIII Says
ChickaBOOMer -- Peter Panned: Cable News Neverland
http://chickaboomer.blogspot.com/2009/07/cable-news-neverland.html
BK Says
Isn't FSN - Fox Sports Network???
Victor Says
As long as people like the ones whose comments show up here adopt the arrogant attitude that people who do not agree with them are losers, Fox is going to surge. I am sure I will be called an imbecile...for typing such a view via a laptop.
Jean C Says
Thanks to all networks and their OCD with the gloved one, I have returned to reading good books. don't know if I'll resume my "news" addiction when you morons have finished your death rating fixation.
Ann Says
Who wrote this?? Their ratings are lower because most modern people go ONLINE for news. It's easier and faster. I get constant news updates on my blackberry, before I even turn on my TV. I learned of MJ death from a CNN feed on my phone. Plus there is FaceBook and Yahoo. Please, FOX is just old folks who can't operate a Laptop.
Mark V Says
"“The media that is going to get the most attention is not the apologist for the administration,” said Marc Germain, a Los Angeles-based radio talk show host. “Fox did a good job of creating an us versus them mentality."
So Fox is only doing well because they're not the apologist for the Obama administration...yet during the W years that's exactly what they did and kicked CNN/MSNBC's ass the entire time.
Chen wen lai Says
It is unfortunate that the Late Michael jackson , without prejudice, may be mis-guided, and just sing, sing and act on the stage, He would be a bigger star, icon of icon, if he appeared in the movies. Nobody ever thought about encouraging him to do the movie.. What a shame... Many could remember Elvis Priestley more by seeing his movies. etc...His real life attitude and passion could be fed by the fans , young and old.
God bless and condolence to Michael's family.
WiltonDiary Says
PLEASE: CNN and MSNBC viewers utilize the Internet more, much more than FOX viewers; therefore the real numbers are skewered. Nielson too, like the GOP, is becoming obsolete and irrelevant. As they say, as long as there are old people, kids and those adults with IQ’s under 70, there will be plenty of FOX viewers!
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