"Wire" star will play the god Heimdall in Marvel pic.
Report: Zucker Would Head NBCU-Comcast Venture
Structure of new board being negotiated.
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They may not get the same sort of attention as theatrical posters, but the key art networks use to promote their new shows can be vitally important in convincing viewers to sample a series.
Not long ago, it seemed as if networks didn't give much thought to key art . Many promos featured little more than a cast shot, the name of the show in big print and the time it aired. But over the past 10 years, as many networks have started treating their biggest series as mini-movies, key art seems to have become much more ... well, key.
Comcast and General Electric have agreed to make NBC Universal CEO Jeff Zucker the head of their proposed joint venture, but the structure of a new board is still being negotiated, sources familiar with the matter said.
The two sides have been in talks to reach a deal that would give Comcast a 51 percent stake in the NBC Universal venture, which would also house the cable networks now belonging to Comcast. They recently agreed to value NBC Universal at about $30 billion, sources previously told Reuters.
Under the terms being discussed, Zucker will lead the new entity, with no clauses for him to leave after a specific period, the sources said on Tuesday.
Read more from Reuters.
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