Click Here to Register for TheWrap.com Screening Series
Complete Awards Season Coverage

Wal-Mart Slashes DVD Prices to $10

Unprecedented discounting move could spur price war.

EMAIL
PRINT

Related

 

Keywords

Slideshow

In an unprecedented discounting move that could signal a price war that would benefit the major movie studios and cash-strapped consumers, Wal-Mart has slashed the price of a number of the upcoming DVDs of big-budget summer movies to $10 on its website.

That appears to be the lowest price ever offered by a major retailer on highly anticipated new releases, according to people at studios' home entertainment divisions. Among the films on sale for $10 are "Star Trek," "Night at the Museum: Battle of the Smithsonian," "Harry Potter and the Half-Blood Prince" and "Terminator Salvation."

Read more from the Los Angeles Times.
 

Comments

NEW COMMENT

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <i> <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <p>
  • Lines and paragraphs break automatically.

More information about formatting options

Comments

NEW COMMENT

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <i> <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <p>
  • Lines and paragraphs break automatically.

More information about formatting options