In this volatile world market, currency losses create sinkholes in your budget that are large enough to kill the project. That's why you need to stabilize your currency from the get-go

Most producers are too mired in the daily demands of physical production, post-production and delivery to have the time and clarity to contemplate all the facets of a film's marketing campaign

Even if the state is able to rescue its film credit, it’s not going to make a difference to studios, premium independents or primetime networks