Movie Market Research Fractures More – Who Will Change the Game? 7 weeks ago
Once again, the movie industry fractured just a little bit more today. Ipsos OTX, one of the leading market research firms, sold its...
By Sharon Waxman
The former Ipsos OTX executive says he wants to do something "entrepreneurial"
Research firm Ipsos OTX finds that Chinese moviegoers are not averse to seeing films set in the United States
Smartphones have reached a critical mass, but tablets are honing in on the action
From TheWrap's entertainment and media conference Monday and Tuesday, TheGrill: "Media Consumption Study"
All makers of loud, stupid action movies only wish their films delivered as much sheer sensation as this latest installment in the vroom-vroom saga