Movie Market Research Fractures More – Who Will Change the Game? 11 weeks ago
Once again, the movie industry fractured just a little bit more today. Ipsos OTX, one of the leading market research firms, sold its...
By Sharon Waxman
The CEO tells TheWrap: "There’s an 'Ishtar' every three or four months. The blame on the research side is the consumer has changed, but the way we do research has not"
Research firm Ipsos OTX finds that Chinese moviegoers are not averse to seeing films set in the United States
Ipsos OTX study finds that release windows aren't working, and kids hate 3D glasses
Following Goetz's departure, research firm taps Bruzzese to lead division
Big-budget zombie movie gets so lost in its global scale that it doesn't give us a flesh-and-blood hero who makes it all matter, despite Brad Pitt's best efforts