Veteran Hire Reinforces’s Position as the Authoritative Voice in Entertainment and Media Business News 

(Santa Monica, CA) – July 12, 2010 –, the leading digital news organization covering the business of entertainment and media, is pleased to announce that nationally-renowned journalist Johnnie L. Roberts is joining the organization as editor-at-large, covering a broad range media and entertainment news.

With a three-decade career spanning award-winning work at Newsweek and the Wall Street Journal, Roberts represents is one of the most respected editorial voices in the media and entertainment space.   A frequent commentator on PBS-TV’s “Charlie Rose,” CNN, MSNBC, and CNBC, as well as “Entertainment Tonight” and “Access Hollywood,” Roberts has added new media to his deep expertise in the business of television, film and music.

“We are thrilled that Johnnie has selected TheWrap his home as he makes the transition into digital journalism,” said Editor-in-Chief Sharon Waxman. “We all look forward to his insights about the rapidly changing entertainment landscape. Adding his voice to our editorial team is part of our core mission of being the most essential read for entertainment and media professionals.”

“I have been an avid reader of TheWrap since its inception, and believe that it represents the future of quality journalism for the business of entertainment and media,” said Roberts. “I am very excited about rolling up my sleeves and becoming part of this dynamic team.”

Having covered some of the biggest entertainment and media news stories over the past 20 years, Roberts was the recipient of the John Hancock Journalism award in 1990, was named one of the “100 Most Influential Business Journalists” by The Journalist and Financial Reporter newsletter in 1997, and received recognition from the Society of American Business Editors and Writers for his detailed account of the disastrous AOL-Time Warner merger.

Roberts, who will also be a moderator at’s executive conference in September, TheGrill, will debut his column on on August 1, 2010., founded by award-winning journalist Sharon Waxman in 2009, has established itself as the leading voice in entertainment business news, reaching over 1 million unique visitors per month. Winner of the National Entertainment Journalism Award for news in 2009, delivers high-profile newsbreaks, investigative stories, and authoritative analyses as a reliable and independent source for media and industry professionals.

For more information on TheGrill and a detailed listing of daily conference activity, please visit

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About ( is an award-winning, primary news source focused on the business of entertainment and media. Offering its readers original reporting, exclusive contributions from industry readers and curated news from around the globe, is led by noted journalist and author, Sharon Waxman. Recently named one of the “Top 100 Most Important Publishers” by OMMA Magazine, editorial staff also includes veteran editor Lew Harris, as well as respected journalists Dylan Stableford, Steve Pond, Josh Dickey, Daniel Frankel and many others. The Wrap News, Inc. is backed by Maveron, a venture capital firm based in Seattle, Washington and co-founded by Starbucks CEO Howard Schultz and Dan Levitan.

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Claire Gendel
The Rose Group