AwesomenessTV and Hearst Corp. are collaborating on a new channel for YouTube based on Heart’s Seventeen magazine, as well as a multichannel network that will invite teen girls to produce and share their own channels.
AwesomenessTV will program the channel and manage the Seventeen MCN. The Seventeen YouTube channel will feature original shows, videos and tutorials about fashion, beauty, entertainment, relationships and more. The Seventeen MCN will provide a platform for girls to share their own content in a model like that of the AwesomenessTV MCN.
Also read: Steve Swartz to Head Hearst Corporation
Financial terms were not disclosed.
“Multiple generations of teen girls have turned to Seventeen for the latest in fashion, beauty, lifestyle advice and more, which is why we are excited about working with Hearst to engage with today’s connected teens through the platforms they care about most,” said Awesomeness TV founder and CEO Brian Robbins. “This is a generation that not only consumes an amazing amount of content, but produces it as well, which is what we are tapping into for Seventeen.”
“Our partnership with AwesomenessTV speaks to the growing importance of digital video content and Hearst’s commitment to being a key player in the creation and distribution of entertaining programming, wherever, whenever and however people want it,” said David Carey, president of Hearst Magazines. “AwesomenessTV is a leader in this area and we are very excited to join with them to expand Seventeen across the fastest growing platform to build its ever-expanding fan base.”
“We are at an unprecedented moment in history where teen girls are defining their own media and the new Seventeen channel allows them to connect with our brand on a whole new level,” said Ann Shoket, editor in chief of Seventeen. “AwesomenessTV really speaks to our audience: we’re identifying the online stars who resonate with our readers, and creating a platform for the millions of young women who are creating their own content to share with other girls around the world.”
AwesomenessTV includes 81,000 teen and tween-oriented YouTube channels reaching 26 million subscribers and garnering more than 1.93 billion views. DreamWorks Animation acquired it in May.