"Awkward." is the name of MTV's latest scripted series and, yes, the period is in the title.
The added punctuation lets you know quickly that this show, about 15-year-old Jenna Hamilton (Ashley Rickards of "One Tree Hill") whose high-school life becomes difficult after a misunderstanding, is for teenagers, and more specifically teenage girls, because anyone older would probably gripe that the period looks way out of place there.
MTV mentions "My So-Called Life" in its promotional material for "Awkward." but that doesn't seem like an adequate way to describe the far more light-hearted show. It feels more like the TV version of "Easy A."
Here's the debut episode. After you watch, please feel free to tell us how you'd describe it in the comments section.