“Bachelorette,” a raunchy comedy from the Weinstein Company’s multi-platform distribution shingle RADiUS, has become the first pre-theatrical release to top the iTunes Top Movies chart, according to the company.
Drawing comparisons to "Bridesmaids" and "The Hangover," it depicts three best friends hell-bent on having perhaps too good a time before their best friend’s wedding, threatening the nuptials in the process.
The film was a big hit at Sundance, where RADiUS bought the rights earlier this year.
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“We are beyond thrilled to hit this milestone,” Tom Quinn and Jason Janego, co-presidents of RADiUS, said in a statement. “From day one, our goal has always been to bring content to viewers when, where and how they want to see it.”
“This achievement on iTunes gives us terrific momentum going into our September 7th theatrical release,” they added.
TWC founded RADiUS to release movies across many platforms, experimenting with the best combinations of distribution methods. Releasing a film on iTunes before its theatrical release is but one example.