Bear Fisher has been named senior VP/creative director, E! Entertainment and the Style Network, as part of a realignment of the internal creative agency at Comcast Entertainment Group.
Fisher will oversee the creaive advertising team for the networks across all platforms.
Also, Leigh Anne Gardner has been promoted to senior VP of print and online design for the Comcast Entertainment Group and Mark Scheider has been promoted to VP of print and online design for the group.
Suzanne Kolb, president of marketing, news and online for E! and Style, announced the promotions Tuesday.
“Bear, Leigh Anne and Mark have done exceptional work creating network identities, developing innovative campaigns and growing the networks’ audiences,” Kolb said in a statement.
Fisher, who continues to report to Kolb, previously was VP of on-air promotions, overseeing the creation of all promotional spots and interstitial programming for E! and Style. She was instrumental in building some of the networks’ most popular franchises, including E!’s "Keeping Up With the Kardashians" and Style’s "Ruby" and "Clean House." Before joining E! and Style in 2001, Fisher was director of on-air promotions at FX Networks.
Gardner, who reports to Fisher, leads print and online advertising for Comcast Entertainment Group, which includes E!, Style and G4. She also directs print and online creative development for the brands internationally. She previously was VP of print and online design. Before joining CEG in 2006, Gardner was VP of print advertising for The WB.
Scheider guides print and online advertising domestically and internationally for E!, Style and G4 series, specials and brand initiatives, reporting to Gardner. He previously was executive creative director for CEG. He also joined the company in 2006 from Atlantis Events, where he was director of marketing.
