Don’t let Beyonce hear you using the word “bossy,” because she’s joining Lifetime in its mission to ban the label from our vocabulary.
“Being labeled something matters. By middle school, girls are less interested in leadership than boys, and that’s because they worry about being called bossy,” Beyonce helps a number of other successful women — and men — say in the Lean In PSA (above). “We need to tell them it’s okay to be ambitious. We need to help them lean in. Words matter. Let’s just ban the ‘bossy,’ and encourage girls to lead.”
Jennifer Garner, Jane Lynch, Condoleezza Rice and Diane von Furstenberg appear with NASCAR champ Jimmie Johnson, U.S. Secretary of Education Arne Duncan, Girl Scouts USA CEO Anna Maria Chavez in the #BanBossy campaign spearheaded by Facebook COO Sheryl Sandberg, who also takes a stand in the 60-second spot that airs on Lifetime.
The commercial for Lean In and Girl Scouts’ Ban Bossy movement, which is supported by Lifetime and a number of other partners, aims to raise awareness for raising girls’ self esteem during early adolescence — a pivotal moment in their development.
“I’m not bossy,” Beyonce concludes. “I’m the boss”