Beyonce’s Secret Album Shoots to No. 1 on iTunes

Well, that didn’t take long

Who needs promotion? Not Beyonce, apparently.

The pop songstress’ new self-titled surprise album is No. 1 on iTunes just hours after its unannounced, exclusive release on the music-buying platform. That’s pretty impressive considering that many people went to bed last night not even knowing that Beyonce had a new album.

At the time of this writing, the non-explicit version of her new offering is sitting at No. 3 on iTunes. Only Childish Gambino’s (Donald Glover of “Community”) “Because the Internet” separates the two Beyonce options.

Also read: Beyonce Drops Unannounced Self-Titled ‘Visual Album’ on iTunes

Individual songs and videos off “Beyonce” will be for sale next Thursday, when those will surely hit their respective charts as well. But for now, Mrs. Carter‘s “visual album” offering can only be purchased in its entirety — 14 songs and 17 videos — for $15.99 via Apple’s music-sharing app.

Physical CDs and DVDs began their manufacturing process on Thursday night as well and will be available in time for Christmas, according to a press release.

Beyonce’s new album features collaborations with husband Jay Z, Justin Timberlake and others. Even daughter Blue Ivy is featured in both a song and the video for “Blue.”

The album was first unveiled around 9 p.m. PT Thursday night. It was quietly uploaded to iTunes, a Facebook post, press release and homepage makeover followed.