On Monday, Feb. 23, the perezhilton.com website received 14 million page views. 

This number is staggering. To put things in perspective, popular website huffingtonpost.com barely attains half of that number on a daily basis. So what is it about Perez Hilton (real name Mario Armando Lavandeira Jr.) and his site that keeps people coming back? 

Is it his tireless work ethic, his style of writing, or the sheer volume of celebrity gossip that has the online world at his feet?