That 1997 "Law & Order" story arc about a Hollywood executive's murder -- the one which mocked every L.A. stereotype -- was rerun Sunday morning. In it, one character boasts, "Sex is the official hobby of the entertainment industry."
True then, true now.
All weekend, I delighted in mocking the lame PR stunt concocted by self-aggrandizing wannabe star Richard Heene and his glassy-eyed, mute collaborator wife, Mayumi.
And I work in publicity.
Procrastinating throughout two days I’d earmarked for laundry and paperwork, I enthusiastically sent silly texts to friends, read the incriminating updates, set my cable remote reminder for the Larimer County sheriff’s press conference and posted one-liners on social networks – apparently funny enough to rack up a handful of new Twitter followers.
Flackback will explore the art and artifice of entertainment PR. The author has 25 years' corporate experience and has finessed everything from a celebrity's drunken surprise marriage to his best friend's 16-year-old daughter to a 20-minute advance warning that her company's president was being fired. And she sees little difference between these scenarios. She's chosen candor over a byline.
