Having watched every play of Super Bowl XLIII Sunday, I can honestly say that it was perhaps the best game in the history of this storied championship. Perhaps far more important, did you happen to catch the game within the game? While the Steelers and the Cardinals fought to the bitter end in a hard-hitting contest, the studios did their own warfare in 30-second bites. Of the 67 spots that aired during the game, ten were trumpeting movies. At $2.7 million per 30-second spot, I take that as a positive sign for the overall health of the movie game. 

Sure, you could argue that the very need for these incredibly expensive ads is further proof of how hard  and how pricey it is to connect with the coveted "target audience." But the very fact that the studios can afford these ads and remain convinced  they are making sound investments when plunking down that...