Time for independence from old ways of thinking.

There is definitely a global shift toward “Eco-mindful media.” Seems to be popping out like digital gophers all along the media landscape. And now would be a really good time to understand and communicate about how to save ourselves from extinction.

Most Hollywood and media coverage is bottom line -- what/who’s up and who/what’s down in the big casino of the marketplace. Is there another reality out here? Having worked to make a film about dirt for the last five years, I think that there is.

Let’s take a look at media from the ground up. Sort of a Dirt’s-eye view of things.