TheWrap recently ran a blog post by Redbox CEO Mitch Lowe titled, "We Are the Engine for Industry Growth." Lowe states that Redbox’s business -- based on $1 DVD rentals -- will "grow overall interest in and purchase of DVD entertainment."

As the CEO of a Hastings Entertainment, a retailer that pioneered low-cost rentals, I understand firsthand Lowe’s enthusiasm for $1 DVD rentals. Consumers love the price, and we love the increased business that $1 DVD rentals bring.

But there is one crucial issue involving $1 DVDs that Lowe fails to address -- and it must be acted upon if we want to prevent what is happening to the newspaper industry from...