There couldn’t be a more apt description for the resurrected 3D movie fad, and accompanying marketing campaign than: “In your face.” DreamWorks is making sure everywhere you turn there’s an advertisement for their latest multi-million budget movie, “Monsters vs. Aliens,” so you won’t forget to make the family trip to the Cineplex to help pay for this Technicolor ambush.

The ATM and your e-mail’s in-box are two of the latest tactical moves the creative movie studios’ will use to raid your wallet.

The 3D movie trend is about to go into hyper-mode -- and the price for the family moviegoing 3D experience is also reaching stratospheric levels.

Let’s take the recent Jonas Brothers in-your-face extravaganza.

In our neck of the woods, it cost a family of four a whopping $60 to sit in a comfy chair, wearing the innocuous plastic glasses we seemed to pay for thrice (and which ended up in the trash soon after the movie was over) to watch the boys cavort -- no popcorn or drinks, dinner afterwards, or gas included.

Azharuddin Mohammed Ismail is 10, and Rubina Ali is 9. They played the young versions of Salim and Latika in the Oscar winning “Slumdog Millionaire.”

They were flown out to Hollywood for the Oscars, and treated like VIPs on the red carpet. But their celebrity status disappeared as soon as the kids were back in India, and they’re having trouble re-adjusting to home life again.

Disney’s “The Jonas Brothers: The 3D Concert Experience” opens tonight at midnight, and the pressure to attend the very first showing is hanging around our home like a cold that just won’t go away.

Rihanna is 20, and Chris Brown is only 19 -- just barely adults. It seems their lover’s quarrel went badly when self-control was thrown out the window -- and left by the roadside along with the passenger. Once again, Young Hollywood's real life lacking the entertainment industry’s suggested PG (parental guidance) rating.

With two working parents in American families almost a must in this terrible economy, travel and family outings are the first things cut out of the household entertainment budget. What do we have left to fill our leisure time with? Television and movies – we all still depend on Hollywood to keep us entertained and dreaming - at least for now.