Box Office: “EagleEye” No. 1, “Fireproof” finds the Faith-Based Cash

A strong opening for the DreamWorks-Paramount thriller, "EagleEye," at $29.2 million, says Media By Numbers. The film starring Shia LaBeouf was in 3,500 theaters, and averaged $89,319 per theater. "Nights in Rodanthe," from Warner Bros, took in $13.5 million "Lakeview Terrace" dropped 53%, and took in $7 million The most interesting development at the box […]

A strong opening for the DreamWorks-Paramount thriller, "EagleEye," at $29.2 million, says Media By Numbers. The film starring Shia LaBeouf was in 3,500 theaters, and averaged $89,319 per theater.

  • "Nights in Rodanthe," from Warner Bros, took in $13.5 million
  • "Lakeview Terrace" dropped 53%, and took in $7 million

The most interesting development at the box office this weekend was the performance of "Fireproof,’ a faith-oriented film about a firefighter who finds God as his marriage is falling apart. The Samuel Goldwyn company released it, and the film — with a $500,000 budget and no-name actors — took in serious cash, $6.5 million. Tickets were bought in blocks by "action squads," I’m told, and audiences turned out in force in the 839 theaters where the film was shown.

The religious trend in filmmaking has not been delivering on the promise of early efforts, but this film seems to have broken that mold.