One-time Turner Entertainment Networks president Brad Siegel is now president of TV One, where he will oversee and lead all business and creative aspects.
Siegel is presently vice chairman of Atlanta-based company UP, which he co-founded with Charley Humbard and is currently carried in nearly 70 million homes. Among his accolades there, Siegel is credited with launching and overseeing UP’s original programming strategy, developing and producing 44 movies as well as reality series and specials, and is the architect of the network’s successful partnership with the American Black Film Festival. He also helped launch Earvin “Magic” Johnson’s network ASPiRE in 2012.
At Turner, Siegel created Turner Classic Movies and Adult Swim.
“After a comprehensive search of a broad and diverse slate of candidates, we are pleased to have identified someone with Brad’s unique balance of industry leadership and engagement with the entertainment, pop-culture and new media savvy audience we serve,” said Radio One Founder and Chairperson Cathy Hughes. “We have every confidence that Brad will organize and lead the TV One team to meet the evolving challenges of today’s media environment.”
“Brad Siegel is an ideal choice to help us build on the success we have achieved at TV One these past ten years,” added TV One Chairman and CEO Alfred Liggins — to whom Siegel will report. “His notable career as a top-level executive leading mainstream networks and his tenure with networks targeting African American viewers will be invaluable to us as we continue to grow TV One.” Liggins added, “The depth of his promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.”
“I look forward to working in partnership with Alfred Liggins, Cathy Hughes, and TV One executives, as well as Comcast and NBCU to further the strong momentum attained by the TV One team,” said Siegel. “The opportunity to build on the network’s diverse slate of original programming such as the award winning Unsung and popular music reality series R&B Divas LA is awesome and I couldn’t be more proud that TV One is the exclusive home of the prestigious NAACP Image Awards. I am very excited to join the leadership team and help lead TV One to new heights as it enters its next decade.”