"Vanya," "Pippin" and "Kinky Boots" earn higher grosses after awards attention
Broadway's biggest night provided a nice lift to the box office as overall ticket sales jumped more than 6 percent after the Tony Awards.
Cash registers rang out along the Great White Way to the tune of $24.8 million as ticketbuyers rushed to catch the big award winners, according to numbers released by the Broadway League. The average gross for a show increased from $898,524 to $952,699.
One of the biggest beneficiaries of the awards love was Best Play winner "Vanya and Sasha and Masha and Spike." Its weekly box office jumped more than 18 percent to $654,304.
The box office take for Best Musical victor "Kinky Boots" increased 4 percent last week to $1.47 million, while Best Revival of a Musical winner "Pippin" enjoyed an 8 percent boost to more than $1 million.
Best Revival of a Play winner "Who's Afraid of Virginia Woolf" closed last spring, so it wasn't able to cash in.
Even some of the shows that came up short on Tonys night — like "Matilda" and "Annie" — got a bump from the prime time exposure.
"Matilda" rose 4 percent to $1.2 million, and "Annie" climbed 7 percent to $962,027. "Rodgers + Hammerstein’s Cinderella" got a massive 19 percent goosing to $1.1 million.