CAA has acquired hospitality and marketing agency Inside Sports & Entertainment Group, bolstering CAA’s already robust sports division. Inside, founded in 2004, manages more than 250 events a year and has partnerships with teams, leagues, and venues across the world.
The 25-person company counts Microsoft, Verizon and American Express as clients.
“We have enjoyed a longstanding relationship with the team at Inside Sports & Entertainment Group, and have always been impressed by their stellar reputation, commitment to customer service, and level of innovation,” Michael Levine, Co-Head of CAA Sports, said in a statement. “This expertise will be complementary to our existing sales and marketing efforts, providing a suite of additional service opportunities for our clients in such areas as corporate hospitality, event management and production, and beyond.”
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CAA Sports is the most powerful representative of on-field talent in sports and it also helps franchises negotiate deals for new arenas and brands sponsor said arenas. It has acquired Inside a few months after rival WME acquired IMG, one of the largest sports marketing, events and representation companies in the world.
CAA explored acquiring IMG, but decided it was not in its best interest.