Column
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Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts?
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A 6-Step Hollywood Action Plan For Sora’s Generative AI Wake-Up Call
Here is an entertainment industry “cheat sheet” to minimize risks and maximize opportunities
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After Elon Musk’s Lawsuit, No More Illusions About OpenAI
The company’s promise of openness didn’t extend far beyond the name. It was a recruiting tactic
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LA Times’ First-Ever Power List on Hold, Subject of Publisher Clash With Former Editor | Exclusive
The project, which was more than a year in the making, originated with former executive editor Kevin Merida
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Inside the Crisis at Google
Culture war narratives give Google’s organizational coherence a bit too much credit. There’s more to the story.
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Sora’s Text-to-Video Shocked Hollywood, but It Opens Endless Creative Potential | Commentary
Creators can use the new tool to give their audiences creative elements to flesh out in the medium and format of their choice
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How Exactly NVIDIA Is Pulling This Off
It’s more than a hardware advantage, NVIDIA’s software edge may be the hardest to break
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Does the 2024 Oscars Represent History’s Most Inclusive Lineup of Best Picture Nominees?
TheWrap magazine: Despite the much-discussed “Barbie” snubs, there appears to be an awful lot to celebrate
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Apple’s AI Moment Is Coming. It May Not Be Smooth.
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google?
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Tech vs Content: Behind the TikTok Fight With UMG Over Music Rights
The music giant pulled its IP from the social media giant – who will blink first?
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Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs.
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Taylor Swift and AI ‘Deep Fakes’: The Threat to Artists is Real, What’s the Solution?
George Carlin and President Biden are also hit by AI fakery as it transforms media
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Netflix, We Can’t Quit You! How The Streaming Giant Got Locked In Its Pole Position
Meanwhile, the studios go for broke backing streamers they hope to place or show
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I Canceled Amazon Prime And You Probably Can Too
Amazon will ship for free if you don’t have Prime. So, why do 200 million of us need it?
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It’s 15 Years for TheWrap – Thanks for Being Here
Your fearless founder reflects on those early days at our milestone