Company sponsors 3D video version of annual issue for Bravia, Playstation 3, Blu-ray players
Rupert Murdoch's BSkyB TV considering 3D to entice more viewers
This could be a new way to perk up limp 3D box office receipts
"We'll follow up with some kind of special edition later down the line"
Versions of archived movies could be on sale within year
Bravia LCD televisions, PlayStation 3 game consoles, Vaio computers and Blu-ray disc players will be 3-D capable.
The initiative to boost 3-D could prove to be the movie industry's latest misstep, says the New York Times.
The official tally of the box office at North American movie theaters for 2008 totalled $9.6 billion, a decrease of less than 1 percent over the previous year.
Hugh Jackman has removed himself from discussions to star in Steven Soderbergh's 3-D live action musical "Cleo" alongside Catherine Zeta-Jones.