"There were unfortunately a lot of people who thought they could capitalize on what was a great, genuine excitement by moviegoers for a new premium experience and just deliver a low-end, crappy version of it," mogul says at Aspen conference
While they didn't do big 3D business in the States, films including "Thor,"Pirates 4," "Cars 2" and "Kung Fu Panda 2" received well over half their box office revenue in Europe from the format
Here's why most of the film's praise is aimed at the villain Loki, played by Tom Hiddleston, branded "one of the best villains ever in a comic-book movie"
Disney leader talks about the cloud, his relationship with Steve Jobs and the punishing economics of the movie business today at AllThingsD's D9 tech conference
With non-IMAX 3D runs accounting for only 38 percent of "Pirates'" $90.1M opening, critics including analyst Richard Greenfield are renewing claims that the format is hurting the movie business