As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring
With an estimated two billion people expected to tune in, NBC, CNN, others ramp up coverage and branded products, walking a fine line between comprehensive and overkill
Called Universal Audience Platform, advertisers will be able to reach 60 million unique monthly users across 21 NBCU platforms by buying audience, not specific sites
