Report: Google Now Owns Nearly Half of the Online Advertising Market

December 5, 2011 By Brent Lang 9 weeks ago

ZenithOptimedia says search giant controlled 44.1% of the market in 2010, up from 41.9% in 2009

  

Bitter Pill: Google Forfeits $500M Generated by Online Canadian Pharmacies

August 24, 2011 By Peter Voskamp 24 weeks ago

Ads on the search engine resulted in illegal shipments of prescription drugs into the U.S.

  

Media Buyers Not Overly Concerned About Thursday's Stock Plunge

August 5, 2011 By John Consoli 26 weeks ago

Media buyers said ad spending is based on many, many macro economic factors that happen over a longer period of time -- say six, eight, 10 months

  

Comcast Sues DirectTV for False NFL Advertising

August 4, 2011 By Lucas Shaw 27 weeks ago

The country's largest cable operator and largest satellite operator will continue their spat in court

  

NY Times Reports $120M in Q2 Losses, But Online Subs Up

July 21, 2011 By Lucas Shaw 29 weeks ago

A one-time payoff and declines in print advertising offset gains in online readers and online advertising -- despite pay wall

  

CW Poised to Complete Upfront Sales, With 11% Increase; ABC, CBS Also Up

June 3, 2011 By John Consoli 35 weeks ago

The eye is seeing 14% increases; ABC is 11% over last year

  

Spanish-Language TV Networks Poised for Advertising Fiesta

May 12, 2011 By John Consoli 39 weeks ago

As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010

  

What Recession? Big 5 Broadcast Networks Set for Upfront Windfall

April 27, 2011 By John Consoli 41 weeks ago

Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring

  

U.S. Media Braces for a Bloody Royal Wedding Blitz

April 21, 2011 By Dylan Stableford 42 weeks ago

With an estimated two billion people expected to tune in, NBC, CNN, others ramp up coverage and branded products, walking a fine line between comprehensive and overkill

  

Ex-WB CEO Jordan Levin: Product Placement to Grow 20% a Year Through 2013

April 13, 2011 By Dylan Stableford 43 weeks ago

Generate chief predicts branded content market segments will continue double-digit growth

  

The Top 25 Winners and Losers of the Magazine Ad Page Race

April 7, 2011 By Dylan Stableford 44 weeks ago

People, Rolling Stone thrive during another positive first quarter, while others – like Newsweek -- struggle

  

Is Charlie Sheen About to Start Shilling on Twitter?

March 3, 2011 By Dylan Stableford 49 weeks ago

"Two and a Half Men" star has more than 1,000,000 followers - a great audience for advertisers

  

CBS Profit Up 32%; Every Division Reports Double-Digit Growth

February 16, 2011 By Dylan Stableford 51 weeks ago

The Eye saw across-the-board, double-digit profit increases during the last three months of 2010

  

Ad Agencies Drooling Over Microsoft's $1B Media Business

January 7, 2011 By San Francisco Chronicle 1 year ago

Company is considering dropping Universal McCann, according to AdAge

  

Kevin Bacon Plays Kevin Bacon Superfan in Smart TV Ad

December 2, 2010 By Dylan Stableford 1 year ago

Actor pokes fun of himself in new spot for Logitech's Google TV-powered gizmo

  

Fox News 'Couldn't Resist' Mocking MSNBC's New Ads

October 20, 2010 By Hunter Walker 1 year ago

The network released two promos based on MSNBC's "Lean Forward" ad campaign

  

Christine O'Donnell's First TV Campaign Ad: 'I'm Not a Witch -- I'm You'

October 5, 2010 By Dylan Stableford 1 year ago

Delaware Republican senatorial candidate responds to Bill Maher comments

  

Mock 'Law & Order: L.A.' News Section: L.A. Times vs. N.Y. Times

September 29, 2010 By Dylan Stableford 1 year ago

Ads for Dick Wolf's latest appear in both newspapers

  

Silverman's Electus to Produce DJ Show With Smirnoff, for BET

September 21, 2010 By Brent Lang 1 year ago

Electus announces new Best DJ contest for BET, backed by beverage brand Diageo

  

Nick's New 'Zevo-3': TV Show or Half-Hour Skechers Ad?

September 14, 2010 By Ira Teinowitz 1 year ago

Consumer group asks FCC to block the Oct. 1 launch of the show, charging the characters are commercial-based

  

LeBron Takes Out Full-Page Newspaper Ad to Thank Fans … in Akron

August 3, 2010 By Dylan Stableford 1 year ago

No mention of Cleveland by James in Beacon-Journal

  

NBCU Launches New Digital Ad Network

July 26, 2010 By John Consoli 1 year ago

Called Universal Audience Platform, advertisers will be able to reach 60 million unique monthly users across 21 NBCU platforms by buying audience, not specific sites

  

AOL Goes After Campaign Cash for Midterm Elections

July 22, 2010 By Dylan Stableford 1 year ago

Company launches advertising politics hub aimed at political marketers

  

Top Brands Sponsor Univision Youth Awards Show

July 14, 2010 By John Consoli 1 year ago

Burger King, McDonalds, Chevy, Dr. Pepper, Penney, State Farm, Target, T-Mobile and Verizon are among those sponsoring this year's Premios Juventud

  

Unilever Renews $300M Ad Deal With Time Warner

July 13, 2010 By John Consoli 1 year ago

Three-year pact covers spending across all Time Warner media platforms, including TV, print and Internet

  

Magazine Ads Rise for First Time Since 2007

July 12, 2010 By Dylan Stableford 1 year ago

Glossy print advertising finally shows signs of a rebound

  

Readers Slam L.A. Times Fake News Section

July 6, 2010 By Dylan Stableford 1 year ago

King Kong ad misled many, reader rep says

  

L.A. Times Sells King Kong a Mock Editorial Wrap-Around Section

July 1, 2010 By Dylan Stableford 1 year ago

Four-page spread for Universal's new King Kong ride overtakes paper

  

Advertisers Group Puts Up $10M for Family Entertainment

June 22, 2010 By Broadcasting & Cable 1 year ago

Consortium of national advertisers dedicated to developing and supporting family entertainment creates media fund

  

CBS 85% Sold Out of U.S. Open Tennis Ads

June 18, 2010 By John Consoli 1 year ago

CBS also has sold more NFL and college football ad inventory earlier this year than ever before

  

Advertising Gems: Little Spots Have Big Impact

June 15, 2010 By Heather Ann Angel 1 year ago

Remember the Geico cavemen and Mr. Whipple? Here are a few contenders for future glory

  

Electus Unveils First Arnett-Bateman Short (Video)

June 11, 2010 By Dylan Stableford 1 year ago

Ben Silverman and actors' DumbDumb studio roll out Orbit-sponsored content