Rival smells blood in the water for SpongeBob's network; Kung-Fu Panda to the rescue?
A combination of poverty and technological choices may be forcing a decline in television sales
Number of people watching video on their phones rose 40 percent during second half of 2010
Sure, the source is a cable network research department (Turner), but the 18-49 numbers are way bad
Internet measurement services charge each other with violating intellectual property rights
The search is on for an authoritative Nielsen-esque measure for multi-platform viewership
The first Nielsen numbers of the day don't mean so much anymore -- here's why
Research company promises greater accuracy, faster reporting and wider coverage than existing online measurement
Private equity-owned media research company reveals enhanced fundraising hopes at Monday regulatory filing; had planned on getting $1.75 bilion when it announced IPO plans in June
A quiet Sunday night followed up a week of ratings lows
Debt-ridden ratings giant looks to raise $1.75 billion
TV viewership is up for Tuesday night
Two-percent drop in the fourth quarter was actually an improvement
A month after E&P was acquired by boating publisher, another trade is saved
Nielsen close to sale of title to boat magazine publisher; longtime editors "not being retained"
More theaters go digital, Nielsen includes DVRs ...
After agencies protest, measurement firm agrees to keep data stream
After "overwhelming reader and advertiser demand," magazine will publish January print issue
What Finkelstein plans to do with his new magazines is unclear, but one thing is: they're struggling
With no buyer found, "America's Oldest Journal Covering the Newspaper Industry," venerable book journal done
Sale of eight brands announced; Nielsen folds Editor & Publisher, Kirkus Reviews
Lachlan, not Rupert, is after the entertainment trade, along with an investor group.
Finkelstein's News Communications deal for Billboard, other entertainment titles to close imminently.
One insider says the Nielsen-owned THR will go to Jimmy Finkelstein by weekend
But CFO Brian West says that "iconic" titles like the Hollywood Reporter should be kept.
The historic Hollywood trade paper would become part of Finkelstein's News Communications Inc.
Invites 75 advertisers, agencies and networks to meet next week in New York.
Deal also calls for Nielsen to be Facebook's preferred market research provider.
Executives say new coalition is not a competitor to Nielsen.
Nielsen says figure is up by 400,000 homes from last year -- smallest increase in a decade.
Nielsen to provide services to all of TW's business units.
