The self-proclaimed "worldwide leader" has already gone where no cable network has, taking over "Monday Night Football" and Wimbledon; can it claim Olympian sporting events, too?
Bell worked for NBC Sports & Olympics for 16 years
NBC paid more than $4.3 billion for the rights to air the Games through 2020
UPDATED: Network pays $4.38 billion while beating out ESPN and Fox
Greenspan focused on inspirational stories as the sport descended into one controversy after another
Deal includes football, men's and women's basketball, regular season and conference championships across ESPN television, digital and mobile platforms
He'll draw on committee including Stephen Daldry, 2010 Oscars director Hamish Hamilton
Schadenfreude is running rampant this week as NBC stumbles with "Marriage Ref," Simpson's suit gets rejected
Gold medal ice hockey game was a thriller even for non-fans
CBS reality hit can't be stopped. Olympics, meanwhile, end on a high note for NBC
Tongue-in-cheek nod to Olympic torch malfunction is a gesture of national self-deprecation
Olympic figure skaters including Stephane Lambiel and Katarina Witt to compete and judge in two-part special
Fox's singing competition ultimately had no trouble competing against NBC's Vancouver Games
Olympic gold medal-winning ice skater may follow in Kristi Yamaguchi's footsteps
With just a few nights left, Vancouver Games still tracking ahead of 2006
For the first time, Vancouver numbers decline vs. 2006 Games. You can blame Bode Miller
Network's decision to air game on MSNBC met with outrage
The bar was set low with Torino, but so far, NBC is having no trouble showing strong gains over the last Games.
For the first time since 2004, Fox's musical powerhouse suffers a loss as NBC's Vancouver coverage soars
In Vancouver, ampitheater-sized mob greets Comedy Central host
Just like four years ago, the Games prove no match for Simon & Co. Plus: "Lost" does fine
NBC's Vancouver numbers up vs. the first three nights of 2006
A good omen for all broadcast: the Super Bowl is already sold out, and the Olympics are picking up steam
"Colbert Report" host lets NBC Sports head's critical comments about Conan slide
Also: Colbert finally weighs in -- briefly -- on NBC's late night debacle
The cost of broadcast rights to the Vancouver Games will exceed the network's ad sales
Using Olympics, "Avatar" footage, new models bring action to the home entertainment center
The Comedy Central star has agreed to sponsor U.S. speedskaters after a Dutch bank collapses.
Network's VP of content says ESPN could up the production value of the Games.
USOC backs down after objections from international officials.
Gives up exclusive franchise, opening door for other beermakers.
