Celebs speak out in new "Amplify Your Voice" campaign against anti-LGBT bullying
Retired basketball giant will serve as analyst for "Inside the NBA"; also makes development deal for Turner's animation and entertainment networks
ESPN 3D plans to air 14 NBA games this year, including a December showdown between the New York Knicks and the Miami Heat
Lineup for the cartoon sitcom includes David Lynch, Robert Rodriguez, Will Forte, LeBron James and Kanye West
NBA legend Shaquille O'Neal will play himself in Dennis Dugan's Columbia comedy
The lineup of challengers for season two of the reality show "Shaq VS" includes the tween pop star
Their shows are airing on mainstream networks and featuring bigger names.
O'Neal will challenge top athletes in their sports of choice.
Publicists are striving to make clients understand the power of tweeting.
