Broadcast TV's big ad-selling season set to close by the weekend; ABC can't beat the early 10-11% bargaining pattern set early on by Fox; CBS is having more success
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010
Ratings are down about 10% for the major broadcast networks this season. But happily for them, the prices for their commercials will be up double-digits this spring