Cardwell joined CBS as a freelance designer in 2004
CBS Marketing has promoted Mitch Cardwell to vice president, digital content and design.
Cardwell, who had served as director of digital content and design since 2010, will continute to create original CBS Marketing materials and re-purpose CBS On-Air promotional content for digital platforms.
“Mitch is a talented, creative executive who has proven to be an invaluable asset as we continue to expand our marketing efforts online, in mobile and on video-on-demand,” CBS Marketing executive vice president/creative director Garen van de Beek said of the promotion.
Cardwell initially joined CBS as a freelance designer in on-air promotion in 2004, coming aboard full-time the following year.